This paper aims to analyse the rhetorical utilisation of Swedish language in the discourse of the Finns Party. This contribution will provide an overview of the history of Swedish language in Finland and will attempt to analyse the relationship between the two language groups. This contribution will analyse the rhetorical uses of Swedish language within the discourse of the Finns Party with the intention to highlight the consistently negative portrayals of Swedish language and its status. It will be argued that the historical experience of the inequality of status between the Swedish and Finnish languages have been politicised by the Finns Party as a part of its ethno-nationalist and populist conceptualisation of the Finnish identity.