One important part of the project “Challenging Gender Roles for Prevention of Trafficking” is to emphasise gender equality and show the link between gender norms and violence by information campaigns and networking. During the Autumn 2010 the first information campaign was running in both Latvia and on Åland. Now the second information campaign, which targets youth, has started in both counties. Both campaigns have the theme empowerment in common. We want to encourage young people to make their own, independent, choices and to listen to their own needs. The Alandian campaign is called FAIR SEX and aims to encourage to discussions about sex and relationships, mutuality, respect and gender equality among youths. Read more about the campaign here. The Latvian campaign aims to encourage young people to make their own choices and problematize gender norms. Read more about the campaign here.