An information campaign about gender equality was launched on Åland between 30th of August and 3rd of September 2010. Five ads were subsequently published in one of the Ålandic local papers. Simoultanously the ads were published on the ÅIPI homepage and on facebook, accompanied by questions related to the themes of the pictures in the ads.The project was focusing on preventive work through empowerment of young girls and boys. The girl and boy group method is a Nordic model of direct work with young people aiming at strenghtening individuals, enhancing the participants’ possibilities to become active citizens and at the same time questioning prevailing gender stereotypes in order to achieve greater gender equality and a non-discriminatory setting for individual development.
The Project was carried out by the Åland Islands Peace Institute, Åland, Finland, and the Resource Center for Women, Marta, Riga, Latvia from October 2009 until December 2011. The Project was financed within the framework of the INTERREG IV Programme of the European Regional Development Fund. National co-financing was kindly provided by the Government of Åland.
