Is it mothers or fathers who most often fill in the vacation lists and schedules at kindergarten, make sure that there are extra clothes, and that the kindergarten staff are informed of time schedules and illnesses? If staff is not informed, who is to blame?
Who does the staff approach with important information? Are fathers declared incompetent and over-looked, that is, do people think that they are unable to take responsibility for coordinating kindergarten life, work life, family life and free time?
Or are they actually incompetent? Do fathers suffer from learned helplessness? Have they never been taught to take responsibility for others? If so, how can they manage leading multinational cooperation or fill positions as heads of staff?
This ad formed a part of an information campaign lauched in 2010 within the project Challenging Gender Roles for Prevention of Trafficking. Read more about the project here.
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