An information campaign about gender equality was launched on Åland between 30th of August and 3rd of September 2010. Five ads were subsequently published in one of the Ålandic local papers. Simoultanously the ads were published on the ÅIPI homepage and on facebook, accompanied by questions related to the themes of the pictures in the ads.
”What is gender equality” was one of two campaigns within the project Challenging Gender roles for Prevention of Trafficking, a joint Åland-Latvian project aiming at combating stereotypical gender perceptions at a grass-root level in order to undermine conditions for development of gender related violence, human trafficking and sexual slavery.
Download the campaign material here.